The Apple Revenue Opportunity MSPs Are Leaving on the Table: What Top-Performing Practices Are Doing Differently in 2026

Most MSPs are sitting on an untapped Apple revenue opportunity and don't know it. In this session, Sophie Milburn and Tim Cruz break down where the money is being left on the table, why it happens, and what top-performing MSPs are doing differently. You'll walk away with a clear picture of the Apple-in-business market, the three most common ways MSPs lose money on Mac support, and a practical playbook for packaging and pricing Apple management as a high-margin, recurring service line.

Why Attend:
Get the playbook top MSPs use to turn Apple support into recurring revenue, plus fresh market data and a practical next step you can act on immediately.

---

Speakers

	Sophie Milburn Editor Addigy
	Tim Cruz VP, Customer Success Addigy