From increasing new wins to increasing margin: Building High-Margin MDR Without Building a SOC

Too many security vendors ask partners to resell alerts. Customers want outcomes and partners want margin. In this session, we’ll show how leading resellers are replacing low-value monitoring with true Managed Detection and Response that actively contains threats, proves value, and drives predictable, high-margin recurring revenue.

You’ll learn how eSentire’s MDR stands apart from commodity MDR and MSSPs by combining agentic AI that autonomously investigates and prioritises threats with 24/7 human security experts who take decisive action.

Discover how partners sell measurable security outcomes—faster containment, reduced risk, and operational relief—without the cost or complexity of building a SOC.

Why people should attend: Resellers will learn how to move beyond alert-driven services and sell measurable security outcomes customers value. The session explains how to clearly differentiate real MDR from MSSPs and commodity offerings, build predictable high-margin recurring revenue without running a SOC, and position agentic AI credibly as a force multiplier for human expertise - not a replacement.

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Speakers

Phil Skelton Senior Director, International Aerotech Inc