PIC Magazine

PIC Magazine is the leading global publication dedicated to the rapidly growing field of photonic integrated circuits (PICs). It delivers in-depth coverage of technology breakthroughs, manufacturing advances, and commercial strategies shaping the PIC ecosystem. With an audience spanning chip designers, researchers, system developers, and executives, the magazine connects innovation in the lab with deployment in data centres, telecoms, sensing, and emerging markets such as quantum and healthcare.

The PIC industry is entering a high-growth phase, with forecasts projecting double-digit CAGR through the next decade — expanding from a multi-billion-dollar market today to potentially over $90 billion by the mid-2030s. This growth is driven by exploding demand for high-speed, energy-efficient interconnects, advances in silicon photonics and heterogeneous integration, and new applications from LiDAR to quantum technologies.

As part of a wider portfolio that includes the PIC International conference, newsletters, and online platforms, PIC Magazine provides a trusted hub for market intelligence, technical insight, and community engagement — helping stakeholders navigate one of the fastest-growing frontiers in semiconductor technology.

PIC Magazine Audience Profile

1. Industry Professionals (Core Readers)
   • Chip & Module Designers
     • Photonic integrated circuit engineers, optical designers, silicon photonics specialists
     • Interested in device architectures, materials, simulation, and design automation tools
   • Manufacturing & Packaging Engineers
     • Foundry managers, test & measurement specialists, packaging and assembly experts
     • Focused on scalability, yield improvement, and cost reduction
   • System Developers & Integrators
     • Data centre architects, telecom equipment makers, LiDAR developers, quantum technology companies
     • Look for insights into co-packaged optics, interconnects, sensing solutions, and new use cases
2. Business & Executive Decision-Makers
   • C-Level & Strategy Leaders
     • CEOs, CTOs, CFOs, product managers at startups, SMEs, and global photonics players
     • Seek commercial intelligence, funding trends, M&A activity, and go-to-market strategies
   • Investors & Analysts
     • Venture capital, private equity, and corporate development groups
     • Use the magazine to track fast-growing startups, emerging application markets, and technology adoption curves
3. Research & Academia
   • University Research Groups & Institutes
     • Photonics professors, PhD students, applied R&D labs
     • Interested in bridging fundamental advances with commercialization pathways
   • Government & Policy Makers
     • Officials funding national photonics and semiconductor initiatives (e.g. EU Chips Act, US CHIPS and Science Act)
     • Need visibility into industry priorities and technology bottlenecks
4. Ecosystem & Supply Chain
   • Material & Equipment Suppliers
     • Wafer providers, deposition/etching equipment makers, testing vendors
     • Track demand signals and technology trends across photonics fabs
   • Software & EDA Vendors
     • Companies providing PIC design and simulation platforms
     • Interested in adoption rates, standards, and partnerships
   • End-User Sectors
     • Data centres, telecom operators, automotive (LiDAR), healthcare (biosensing), defence, and quantum tech
     • Look to understand PIC capabilities and roadmaps for adoption